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BRANDING for HAVLIKOVA PRIRODNI APOTEKA
A Prague based beauty company with bohemian roots. Using only natural ethical ingredients, this company values tradition and craftsmanship. The motifs for their custom crest proposed:
honey bee, to represent diligence and the healing properties of honey & propolis that is used heavily in their products.
The women, with the Czech/ slavic head scarf used by generations of women in bohemian history.
Wheat, to represent bounty and harvest. As all of their hero ingredients are locally sourced and seasonally gathered.
Bird& botanical, as a joyous note to celebrate the healing properties of nature.
Logo and packaging designed in 2022 by Deborah Jehlicka Studio
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