A sea of skyscrapers, golden dunes and ribbons of highways beckon travellers to Dubai as a hub of culture and design. If you know where to look, art is everywhere. From the soft white light reflecting off gleaming skyscrapers to the beautiful stillness of the desert at dusk, the mixture of eastern and western cultures has made for a cultural landscape unique to the UAE .
The inspiration behind this brand design: camel colours are offset by a crisp blue and pearlescent tones. Subtle, understated - the elegance of the colours speaks a contract to the jaguar, palms and Arabic script in the logo crest design.